Quality In Life – Living Smarter…


Save Time and Reduce Waste with Better Handling of Flyers & Community Newspapers

I don’t like clutter.  I know advertising works (which explains the billions spent on it) the question is…  Why would I subject myself to advertising and allow my house to be cluttered just to give someone else my money?

Four times a week we receive a community newspaper.  Now the paper is mostly ads, advertisements, paid advertising and ads.  There are relevant local articles, but it hardly seems worth the “filtering” to get to the content.  Out of 40 printed pages, I’d guess 4 or less actually contain news.  Now I don’t believe in mindlessly reading advertisements (and don’t know anyone who will admit to this), but I must admit my relationship to the printed newspapers that appear on my mailbox has been undergoing a transformation.

I was curious what the impact was on my time and on the environment to handle all the paper associated with the unsolicited flyers and community newspapers I receive. To try and estimate the impact on my city, I’m assuming everyone in town does exactly what I do, and I’m believing the newspaper’s circulation figures (averaged to 40,000 per paper) which I found on the Internet.  You will see some high dollar figures here, and this is because the cost to consumers is generally left out of the equation and ignored… Retailers don’t incur that cost, it is the consumer’s problem, so why would anyone bother to track or estimate that cost…  This is only a rough but fair estimate.  Now I’d love to make this more accurate, so if you take issue with the numbers, do us all a favour and contribute some research.  Here is the transformation in chronological order:

Handling Flyers and community newspapers (original version 1.0)

Initially we would bring the paper in, sort through the flyers “in case there was something good there”, and put the papers on the coffee table to be read.  Then I would flip from front to back through the paper making sure I didn’t “miss anything.  So including all the “handling time” bringing in the paper, reading through it. Picking it up off the floor after the small children decorated the room with it. Recycling it. I probably spent 30 minutes per paper and ended up skipping half of the papers completely.  The time spent “reading the paper” was time I didn’t spend with my kids etc, so I’m going to think of that cost to me as $20/hour for my like many people earn.  The 150 grams estimated weight of the paper is based on Canada Post’s “weight restriction” for mailing community newspapers (mine is probably larger) and 37 grams of flyers.  So 150 grams 4 times a week is 0.6 Kg per week or 31.2 Kg per year.

  • My yearly time spent “handling” newspapers and flyers: 52 hours $1040
  • My papers and flyers sent to recycling: 31.2Kgs (68.8 lbs)
  • My city’s yearly time spent “handling” newspapers and flyers: 2,080,000 hours $41,600,000   (this is the cost of consumer’s time!)
  • My city’s papers and flyers sent to recycling: 1,248,000 Kgs (2,751,369 lbs)

Handling Flyers and community newspapers (updated version 2.0)

Then I recognized the time I was spending “tidying up” these papers all over our living space and I wanted to get the papers re-routed to recycling at the earliest point possible.  What I would do is “intentionaly”  sit down and skim the newspaper articles for 5 minutes, if there was relevant content I save the paper for my wife and tell her what is worth reading, if not, I recycle it and all of the flyers stuffed inside before the paper even makes it up the stairs to our living space.  (Sorry advertisers, your advertising budget was not effectively spent).  But this skimming is still an interesting activity to me, I’m not doing it because I am (at that moment) interested in reading the paper or learning something specific, I’m “reacting” to the newspaper being delivered to my door.  I’m voluntarily spending at least 20 minutes per week filtering out advertisements….   Hmm, how is it that someone else is “making me” spend time reading their paper….  That wasn’t my idea.   Hey I could have used that time for something I WANTED to do.

  • My yearly time spent “handling” newspapers and flyers: 17 hours $340 <reduced>
  • My papers and flyers sent to recycling: 31.2Kgs (68.8 lbs)    <No change>
  • My city’s yearly time spent “handling” newspapers and flyers: 680,000 hours $13,600,000   <reduced>
  • My city’s papers and flyers sent to recycling: 1,248,000 Kgs (2,751,369 lbs) <No change>

Handling Flyers and community newspapers (New Era version 3.0)

So I noticed that when those friendly guys from the “Globe and Mail” would call, I would answer.  “Not really interested, I use the Internet.” and they would simply drop it and let me go with no more “sales”… hmmm..  Maybe I could just use the Internet and replace my local community paper…  So I testsed this.  What I could find online (in several locations) had all the information with much less advertising.  In many cases it offered more than the news (videos and such).  I bravely asked my wife what she thought and when I learned that she really didn’t use those grocery store flyers I’d been saving for years, our course was set.  We put a “No Flyers or Newspapers” sign on our mailbox and suddenly our house is neater, our recycling is lighter, and I’m facing much less temptation to purchase things I would not have otherwise purchased.  I’m estimating that I only spend 15 minutes per month looking for local news and information.  Only God knows the value of the “impulse purchases” I’m not making.

  • My yearly time spent not “handling” newspapers and flyers: 3 hours $60 (Internet time) <reduced>
  • My papers and flyers sent to recycling: 0 Kgs (0 lbs) <reduced>
  • My city’s residents potential yearly time spent not “handling” newspapers and flyers: 120,000 hours $2,400,000 <reduced>
  • My city’s could potentially save  1,248,000 Kgs (2,751,369 lbs) of paper from going to recycling (or worse) <Join Me! It’s free!>

Adding back “The Internet”

Sure there is time spent on the Internet to find local information, but I don’t think it is the same as putting a paper on your doorstep.  I think that when someone is actually pursuing information, and not just having it “forced” on them, they are able to dig deeper and learn more.  Sure I will likely look up some local events using the Internet, maybe 15 minutes per month when I NEED to know something specific.  But that is one of the major points I’m making.  Newspaper delivery was someone else’s idea that consumed my time and wasted paper.

Other Resources for breaking your flyer addiction

We are fortunate to live in abundance where one of our major issues is TOO MUCH STUFF! And to keep us buying more, Canadians are inundated with $19 Billion worth of advertising each year. If the old adage is true, “half of all marketing works great, if only we knew which half” why don’t advertisers spend more resources understanding which half works and spend the other half supporting community?

Image:No flyers please.png

Image:Save our trees.png

  • The Canadian national “Do Not Call List” operated by the government of Canada promises to reduce phone based solicitation.  https://www.lnnte-dncl.gc.ca/
  • The “Canadian Marketing Association has a “Do not Contact Service” designed to get your name on a list their members might check before sending out mailed advertisements. http://www.the-cma.org/?WCE=C=47|K=224217
  • A ?grassroots? attempt to produce a better “do not call list” http://www.ioptout.ca/ trys to overcome limitations with the “Do Not Call List” (charities are not restricted etc).

(Use the comments to evaluate the usefulness of these links).

Please comment to let me know what you think of all this.  Do you have paper taming tricks? ways to find local information that work for you?  Would you consider joining me with a simple “no flyers or newspapers” sign on  your mailbox?  Why or why not?

Cheers,
Greg



The Value Proposition – Being content with the price you pay

I grew up in a world where the price on the price tag was the price you paid.  Being a shrewd consumer involved shopping around for the same product with a lower sticker price.  Although I did attend an auction or two in my childhood, that was an experience far removed from our weekly shopping trips.  I grew up learning that price was important, but quality was also important so the product would last and not need replacement or repair.  So sometimes paying a little more for better quality meant conserving money in the long run.  I want to pay the least and conserve my money for use elsewhere, but with a growing understanding of where our products come from, I won’t knowingly choose a low price at the expense of others or the natural environment.  In this journey from fact to face negotiation, to automated Internet transactions and corporate marketing strategies, It is easy to lose sight of the people on the other sided of the transaction whose welfare must remain a part of the equation.

(flickr credit: sharpstick's photos)

(flickr credit: sharpstick's photos)

In married life, the Internet has allowed us to compare prices without actually having to visit stores (much like the telephone allows), in fact we can compare prices without actually interacting with another person.  It feels like a safe anonymous inexpensive activity.  Ebay started introducing us to live on the wild side by bidding for things at “less than” the asking price.  Until recently this was the extent of our financial education until I met my friend Cindy at work and she introduced me to the idea of “asking for a better price”.  “The worst they can say is no” she explained.  So in small ways I began to assert my desire for fairer prices.  Saving $200 on fees associated with buying a car, saving $15 off the price of a pair of shoes.  Spotting inconsequential defects and asking the cashier for a deduction.

Experience has eroded my confidence that retail prices accurately reflect value

I remember being shocked to observe retail markup first hand when i worked at the garden centre.  I saw two things that forever changed my view on pricing. 

1. The first was observing products coming in at a wholesale price and immediately being marked up to a retail price that was 2 times the wholesale.  The $4 items became $8 items, and the $40 items became $80 items.  I was alarmed that at the garden centre 1/2 of every price was basically profit.

2. The second was re-potting plants.  When a plant outgrew its 1 gallon pot, we would pull it out and place it in a 2 gallon pot surrounded with fresh dirt.  So on Friday the shrub was a 1 gallon plant for $4 and on Saturday it was a 2 gallon plant for $7.  In some cases the re-potting would only be half complete, and customers would pass over the 1 gallon shrubs to purchase a 2 gallon shrub (the plants were identical).

I think you will share some of the other experiences I’ve had; 

  • Gas wars where 2 gas stations compete on price and the cost of a litre of fuel drops and drops to ridiculous prices (like 1cent for a litre).
  • (flickr caption: Micah Maziar)

    (flickr caption: Micah Maziar)

  • Electronics where the retail price drops month after month, while other electronics like the Nintendo Wii where the retail price remains constant for years.
  • Recently crude oil prices plummeted while gasoline prices remained at record high levels for over a year.

Clearly the retail price is not a reflection of value in all cases.  The prices rise and fall despite constant demand and identical products.  The prices you see are not the direct result of a “market effect” but rather the contrived price of marketeers.  In some cases, nobody pays the same price, such as in the case of “yield management” where the airlines use complex formulas in their attempt to extract as much money as possible from each customer for a seat on the same plane.

Very recently on a trip to Mexico, I saw how a silver right for $80 could be purchased for $35.  How? by haggling.  A bead bracelet for $5 becomes 2 for $7 at a cost of $3.50 each.  Now there are the long faces and the sad stories of large families at home in need of money, but don’t tear up, it is a game.  In the 5 minutes it took you to pay $7, you supplied 1/3 of the average Mexicans daily wage.  This whole process of haggling over prices felt uncomfortable to me.  As someone accustomed to paying sticker price.  I feel awkward haggling or arguing over price.  Because the “price tag” is what the man asked, I feel compelled to pay it.  After the face I am faced with the tension (maybe unhappiness) that results from having options in the price I pay.  My joy at “finding a good price” is robbed from me when I realize that I could have negotiated a “better price”.  When I do haggle for a “better price” I wonder if I got he best price, or did I settle too high?

 

(flickr credit: Pandiyan)

(flickr credit: Pandiyan)

 

The only solution I have found to this unhappiness with the prices I’ve paid is the value proposition.  What is the value of this to me and given this value am I content with the price I paid for this product.  For me the value proposition includes; the price I must pay, the quality of the product, the level of customer service I receive and the social impact of the product through its manufacture and associated labour and waste (explained clearly in “the story of stuff“).    If I am content, then it does not matter that someone else got a better price or that the price dropped the next week.  I am content, I make my purchase and (unless there is a deal to refund my money when the price drops) I walk away secure that I made a choice and paid a price I was content with. 

I wish you success in leveraging the “value proposition” for your own peace of mind in purchasing.

Greg.



3 Options for Free Higher Education

Don’t have a trust fund full of cash sitting around to send you to the finest universities?  Don’t have 4 years of your life to throw at a degree?  Want be educated by top schools and experts in the field without the typical investment of time and money?  I’ve discovered 3 options to get you started on Free Higher Education.

(flickr credit: Peter Shanks)

(flickr credit: Peter Shanks)

1. MITOpenCourseware

Several years ago,MIT introduced Open Courseware, which was the sharing of some MIT courses so that anyone with an Internet connection could have access to lectures exams and videos.  Scanned in notes plus lectures allowed anyone to recieve an MIT education (minus the credentials and the long lineups to get into courses you want.)  I studied a little bit of queueing theory out of my own interest in the efficiency of traffic flow.  Now I wasn’t pursuing this learning seriously, so I was just “browsing” so to speak.  If someone was disciplined enough to study and do the reading and assignment they could really benefit from MITOpenCourseware

2. Personal MBA

This last year I learned about  “Personal MBA” and began pursuing this myself.  Over at http://personalmba.com/, in a nutshell the claim is; “Business schools don’t have a monopoly on worldly wisdom. If you’re serious about learning advanced business principles, the Personal MBA can help you master business without the baggage of b-school. ”  Surveyed MBA program graduates sometimes share that the greatest benefit of the MBA came from the reading list and interacting with “some of the finest minds in business” through the reading list.  Check out their “Manifesto” here: http://personalmba.com/manifesto/  For those of you eager to cut to the chase, here is the link to the reading list.

3. AcademicEarth

And even more recently I have discovered http://academicearth.org/  There you can watch videos of lectures from the following universities;

  • Berkeley
  • Harvard
  • MIT
  • Princeton
  • Stanford
  • Yale

on the following subjects;  Astronomy, Biology, Chemistry, Computer,  Science, Economics, Engineering, English, Entrepreneurship,  History, Law, Mathematics, Medicine, Philosophy, Physics, Political Science, Psychology, Religion

 

I’ve always found it sobering that I will not live long enough to learn everything that I would like to learn, or read everything that I would like to read.  These options offer the same challenge in that there are many good things you could pursue and learn, so you must choose well and ignore the rest.  I love that these three options truly level the playing field in terms of learning.  You may not get a degree from these options, but you can certainly use these tools for accessible quality education.

Happy learning!

Greg



Quality Checks – Why doing them economically is necessary
June 21, 2008, 2:29 am
Filed under: Quality, Excellence & Design | Tags: , , , , ,

 Recently we had a problem with our web site’s “feedback form” (details later) which got me thinking about quality checks in manufacturing and how they can be done in a way that is economical.

We need to double check the work we do because often the result we produce is not the result we intend to produce. It is true that if we double checked everything we did, we would be very unproductive. I can imagine as I type this out, double checking that I have located the correct key before pressing it, checking that the key I pressed appears on the screen before continuing on. Stopping after every sentence to reconsider my spelling, my punctuation and my grammar. Pausing after each paragraph to consider whether what I just wrote was in fact what I really wanted to say. It is ridiculous.

There was a time when everything was double checked. The first time I typed I was uncertain of what I typed. I had to find the letters… Now my fingers press words without me even needing to think about the letters in those words. I string ideas together and present them with thought to the content, but not much thought to the mechanics of my writing. This is how learning works for us humans we get better at something and our minds are freed from having to concentrate on the details. Amazing how our brains were constructed this way. Our brains can watch for exceptions and ignore the majority of our activity. Most people will observe themselves doing this while driving. They will say “I don’t remember that part of my commute today, I remember getting on the freeway and I remember getting off, but I don’t remember spending 30minutes on the freeway..”. As a driver when the brake lights come on in front of you, that is your brain’s queue to start paying more attention. The thoughts of your planned California vacation fade and thoughts of reacting appropriately in traffic start forming.

The same is true in manufacturing. We can’t afford to quality inspect every widget we produce (unless they are expensive enough). At the same time we must know if there is non-conformance in our products that needs to be addressed. Much like the typing example we may have QA staff shadow a new hire until they start learning what to watch for. After a while the production workers will be performing their own less official but important QA functions.

But how do we balance the cost of increased quality assurance with the attention QA requires? We can start with some best practices based on experience. First-off testing examines the first piece produced for defects and deviations, what better place to catch these than with the first piece. Additionally we can set up a sampling rate that allows us some coverage for the produced product. If the variance on an operation is increasing during the production run, this can be detected and corrected before it becomes unacceptable.

Also, remember to perform QA on your QA. If everything keeps coming up roses, then your diligence with suppliers, production equipment and staff training and quality ownership are paying off. You can be less intense in inspecting. If however a product or operation shows reduced quality you can be more vigilant.

Now for that personal example that started this train of thought. Much like the driver who is convinced everything is fine on the freeway, I was convinced that the feedback form on GreenTree Software’s website was working fine. I had done a first-off test when it was first set up which worked fine. We had been receiving some spam through the form which sent us form submissions with SPAM content (probably sent by automated scripts). So when we started receiving completely blank form submissions (the brake lights on the freeway) we just ignored them. On a whim the other day I retested the form and promptly received a blank email. Whoops. So to everyone who tried sending us a message I apologize. We did not receive it and have no record of who you are (or we would apologize personally). The broken form has been taken out of service (everyone has email these days). Again I’m sorry. If I hadn’t tested the other day we would still be losing your messages and receiving blank emails. If you tried to contact us using the form, drop us a line via email and we’ll try to make it up to you.

Thanks Greg.



Fair Trade: The Bane of Slavery

Guest writers: Robert and Kim Daisley

Chocolate: the new nectar of the gods; the perfect pleasure; the sweet seductress. Oh, and it supports a multinational trade in slaves. Of course, I didn’t know this when I was gulping down Mars bars to stay awake on night shifts. Well, I mean, I knew that chocolate tasted good even though I may not yet at that point have made up the lame metaphors regarding that great taste and the hold that chocolate has on our society, but I didn’t know about the slaves. I was listening to CBC’s As It Happens and heard Carol Off promoting her new book Bitter Chocolate. She described the atrocious working conditions of many of the people who were involved in the production of the cocoa beans that are used in (and crucial to) the production of chocolate. She told how the beans can only be grown in certain parts of the world near the equator and how Cote D’Ivoire (Ivory Coast) is one of the main cocoa-producing countries. Off also described how the conditions in the cocoa industry (spearheaded by multi-national conglomerates such as Nestle) result in slavery.

When I called my wife and asked her to tune in to the program, she did, and found it very interesting. It also prompted a frenzy of research on the internet, covering websites from environmental, social justice, and capitalist (read “Nestle”) organisations. Of course, the information available conflicts in many ways, but after some analysis and discussion, we decided that the evidence weighed firmly in favour of supporting fair trade chocolate. Without rehashing all of the arguments for and against (google if you want to read them), the main reason that we decided to support fair trade was that we don’t agree with the concept of a multinational corporation dictating the “market forces” because of their near-monopoly power, the result being that the people who actually produce the goods live in poverty.

When you eat Fair Trade Chocolate you are saving the world

When you eat Fair Trade Chocolate you are saving the world

So we decided that we’d try to purchase only fair trade chocolate. It’s not always easy, it’s not always fun, and it’s not always possible. But we try and I guess in some small ways, we’re making a difference. For the most part, we get our fair trade products in Brandon. But since we learned about fair trade chocolate, we also learned about other fair trade products including coffee which can be purchased at our local grocery stores. Kicking Horse coffee (including the “Kick Ass” blend) tastes good and feels great.

It’s not all roses. Sure, we feel better about our purchasing decisions, but it can be hard on the pocket book. The coffee costs $12 on sale and last two weeks. But you can buy coffee for half the price in a quantity that will last four times as long. So when you look just at the economic cost at the checkout counter, it’s a big difference. And when we bought the fair trade chocolate bars, Kim noticed that they don’t taste the same and wasn’t actually too impressed with the difference in flavour.

Our bottom line, however, is that we remain firmly committed to fair trade products, as long as it doesn’t cost us too much (for the moment, we’ve drawn the line at those fancy fair trade, organic cotton shirts that sell for $30 instead of $5).



Why the government shouldn’t gamble.
I don’t believe that gambling is harmless entertainment. I continue to hear stories of how it hurts people with addictive personalities. How it hurts the companies they embezel from.  How it hurts the families that are neglected while they gamble, both emotionally and financially.
Gambling  hurts the businesses that otherwise would have created value by creating something. If a tourist spends money on gambling, that money is not available for souveniers / hotel / dinner etc. We are a debt ridden society and need to encourage financial responsibility and self control not irresponsibility. Gambling is a tax on those who can’t do math well. The poor and the uneducated are its most common prey. The government has a fiduciary duty to protect those most at risk. Gambling is an unproductive activity, which entices many to throw away the money they have to chase an unlikely dream rather than working or investing what they have.
Despite the promises of economic growth, it is my understanding that increased gambling in an area typically results only in low end jobs increased crime and reduced property value.  All of  this is at a huge economic cost of government subsidies. People work hard for their taxes, their taxes should not support such an industry. Many of the arguments used to justify the gambling industry are also used to justify the pornography industry. Those are my immediate thoughts and I hope to study the issue in more detail so I can speak less from my feelings and more from my head (I do trust my gut on this one…). 

 

Here is a letter that appeared in the Abbotsford News.

“this is in regards to the article “Langley’s new caasino coming up aces” (The News, Aug. 1) Economics 101: taking $90 million out of a community and handing back $4 million is not sustainable in the long run. This means people in the langley area contributed $90 million to a single business with a percentage going to municpal, provincial and federal coffers. The amount given back to individuals as “winnings” are other people’s “losings” and are nominal, usually spent back to the house. Research confirms that the first three or four years of a casino will be a honeymoon period. National and international studies show decreases in crime, improvement in local economies, and upgrading of unattractive areas to be short-term as addictions take time to take hold and personal / family resources take time to deplete. It is the long-term effects which are so sobering. A study by Laval University on Quebec’s Hull Casino showed that after on year of the casino opening, the proportion of local residents who gambled increased from 13.8 per cent to 60.4 per cent. The at-risk gamblers more than doubled, from 3.3 per cent to 7.8 percent, like many other studies showing availability and marketing increases addiction levels. The very purpose of marketing is to attract clientele and reveals the slogan of “people would gamble anyway” as the ruse of a profit hungry gambling industry. Like smoking, decreasing availability and advertising while increasing education on the dangers decreases addiction. The gambling industry is only profitable because it does not cover its true costs of operation. It produces addicts and smillingly hands back a minute amount of the local money, leaving communities to pay for the estimated $10,500 to $19,000 costs per year, per addict. While the province earned a net $818.0 million in 2004-2005 from gambling revenues, social costs are estimated (at their lowest) at almost $1.3 billion. So family and children ministries suffer, while the government robs Peter to pay Paul and spins the numbers to look good. As for organized-crime involvement in legalized gambling, I suggest the reporter do some research on RCMP studies on the subject. It only takes a moment to search and I grieve over the lack of investigative reporting that results in gambling industry advertising being presented as facts. I challenge “Black Press” to say “This approach is far better” a few years from now to the families of those who watched their loved ones slip away.

Since the letter was written, we’ve had a similar push for a casino here in Abbotsford; or uh, sorry its not called that by enlightened people, its called a “community gaming centre”.  There is more thoughtful commentary to share on this topic, but that will have to wait.  let me be absolutely clear.  I’m saying government shouldn’t be actively profiting from it gambling.